Elle Kim
Elle Kim is a creative director and design leader who brings compelling brand stories to life across diverse media platforms. With a passion for storytelling, she creates brand expressions and experiences that connect with audiences and deliver meaningful business results. She has built and mentored creative teams, redefining the designer's role as a catalyst for change by encouraging new perspectives and demonstrating how thoughtful design leadership can drive both creative excellence and business growth.

Most recently, she served as Director of Design at the Museum of Modern Art, leading a dynamic design team and overseeing large-scale, mission-driven projects. In this role, she guided strategic direction and design development to expand and engage audiences across multiple touchpoints—from brand identity and exhibitions to in-gallery experiences, wayfinding, education, events, and advertising.

Currently, she is exploring new creative approaches and working methodologies across different mediums.

Linkedin
Select projects2004-2022
elle.je.kim@gmail.com
MoMA Exhibition 
— Automania Automania is an in-depth look at an object that has been at the center of innovation, social transformation, planet’s ecosystem, and critical debate among designers and artists. 

As a throughline from the exhibition to marketing campaigns and retail posters, we took the conflicting feelings to car culture in the 20th century, such as compulsion, fixation, desire, and rage and juxtaposed with evocative imagery of the iconic objects to convey a wide range of emotions and key themes that underpin the exhibition.  

Curators: Juliet Kinchin, Andrew Gardner, Paul Galloway
Designers: Derek Flynn, Damien Saatdjian, Kevin Ballon
Motion designer: Fionn Breen