Elle Kim
Elle Kim is a designer and creative director navigates diverse media platforms with a passion for storytelling and crafting brand expression and experiences that resonate with audiences. She has led and mentored creative teams, redefining the designer's role as a catalyst for change by fostering new perspectives and pushing the boundaries of design. 

Most recently, she served as the Director of Design, leading the design team at the Museum of Modern Art. In this capacity, she oversaw large-scale, mission-driven projects, guiding the strategic direction and design development to expand and engage our audience across various touchpoints including brand identity, exhibitions, in-gallery experiences, wayfinding, education, events, and advertising.

Currently, she is working as a design consultant across the fields of art and design. 

Select projects2004-2022

— Brand design system
In October 2019, MoMA reopened to the public with newly expanded spaces and unprecedented ways to show our collections. Building on our 90 year history, MoMA Design studio created a new adaptable design system of modular layers to embody the energy and dynamism of our expansion. 

In collaboration with:
MoMA In-house Design team (under the direction of Rob Giampietro, then Director of Design), Commercial Type, Order, and PepRally