Elle Kim
Elle Kim is a creative director and design leader who brings compelling brand stories to life across diverse media platforms. With a passion for storytelling, she creates brand expressions and experiences that connect with audiences and deliver meaningful business results. She has built and mentored creative teams, redefining the designer's role as a catalyst for change by encouraging new perspectives and demonstrating how thoughtful design leadership can drive both creative excellence and business growth.

Most recently, she served as Director of Design at the Museum of Modern Art, leading a dynamic design team and overseeing large-scale, mission-driven projects. In this role, she guided strategic direction and design development to expand and engage audiences across multiple touchpoints—from brand identity and exhibitions to in-gallery experiences, wayfinding, education, events, and advertising.

Currently, she is exploring new creative approaches and working methodologies across different mediums.

Linkedin
Select projects2004-2022
elle.je.kim@gmail.com
MoMA 
— Education design system For over 80 years, MoMA has championed an experimental, research-driven approach to museum education, aiming to foster engagement with art across all ages and abilities. Anchored by our founding director Alfred Barr's vision of MoMA as a "laboratory," we developed a scalable education design system that expresses the experimental, playful, and inviting nature of our programs. Adhering to a core framework of fonts, sizes, grids, and colors, the system allows flexibility to present information concisely and accessibly while catering to diverse audiences, including children, teenagers, seniors, and those with special needs. 

In collaboration with:
MoMA In-house Design team (under the direction of Rob Giampietro, then Director of Design)