Elle Kim
Elle Kim is a designer and creative director navigates diverse media platforms with a passion for storytelling and crafting brand expression and experiences that resonate with audiences. She has led and mentored creative teams, redefining the designer's role as a catalyst for change by fostering new perspectives and pushing the boundaries of design. 

Most recently, she served as the Director of Design, leading the design team at the Museum of Modern Art. In this capacity, she oversaw large-scale, mission-driven projects, guiding the strategic direction and design development to expand and engage our audience across various touchpoints including brand identity, exhibitions, in-gallery experiences, wayfinding, education, events, and advertising.

Currently, she is working as a design consultant across the fields of art and design. 

Select projects2004-2022

— Education design system
For over 80 years, MoMA has championed an experimental, research-driven approach to museum education, aiming to foster engagement with art across all ages and abilities. Anchored by our founding director Alfred Barr's vision of MoMA as a "laboratory," we developed a scalable education design system that expresses the experimental, playful, and inviting nature of our programs. Adhering to a core framework of fonts, sizes, grids, and colors, the system allows flexibility to present information concisely and accessibly while catering to diverse audiences, including children, teenagers, seniors, and those with special needs. 

In collaboration with:
MoMA In-house Design team (under the direction of Rob Giampietro, then Director of Design)