Elle Kim
Elle Kim is a designer and creative director navigates diverse media platforms with a passion for storytelling and crafting brand expression and experiences that resonate with audiences. She has led and mentored creative teams, redefining the designer's role as a catalyst for change by fostering new perspectives and pushing the boundaries of design. 

Most recently, she served as the Director of Design, leading the design team at the Museum of Modern Art. In this capacity, she oversaw large-scale, mission-driven projects, guiding the strategic direction and design development to expand and engage our audience across various touchpoints including brand identity, exhibitions, in-gallery experiences, wayfinding, education, events, and advertising.

Currently, she is working as a design consultant across the fields of art and design. 

Select projects2004-2022

— Wayfinding design system
To enhance the experience for our 3 million annual visitors navigating an additional 40,000 sq ft, our design team reimagined the entire visitor journey, which included refining touchpoints such as the visitor guide and integrating digital and architectural wayfinding systems for seamless navigation of the complex space.

In collaboration with:
Gensler NY (wayfinding strategy, design, and production), 
MoMA Digital Media (digital wayfinding)